Office CY

Hart Bageri Noma

Hart Bageri Noma

In partnership with Rene Redzepi, founder and head Chef at Noma, Hart Bageri was conceived by British chef and baker Richard Hart.

Following the spirit of the brand strategy and visual identity work by Gretel, we sought to extend and interpret the core idea of “heart and soul” into the design of the physical space itself.

For a bakery that favors intuition over standard measurements, community over quick transactions, and passionate craft over casual baking, we needed to accentuate the warmth, spirit, and down to earth charms of the Hart Bageri brand. Outside-in, its heart and soul are made visible by hand, with hand-troweled cement stucco walls and a hand-painted exterior sign that welcomes visitors upon arrival. Hard-wearing, unfussy materials are designed to break-in over time, rather than wear-out with use. We prioritized the honest, familiar and comfortable, but with a contemporary twist.

The space is meant to surprise visitors with clean, contemporary detailing and lighting to complement the traditional Danish elements that make it feel local. Inviting yet unconventional, grounded yet modern, customers are encouraged to connect: with the staff, the space, and most importantly, the breads. With unique features like a direct view into the proofing room and a large opening into the work area, we created an environment that brings people and the process of baking closer together.

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Project Details

Interior Design and Custom Furniture: Office CY
Branding and Signage: Gretel
Exterior facade image courtesy Martin Kaufmann