Office CY

Nike World Basketball Festival

Nike World Basketball Festival

The Nike World Basketball Festival 2014 was held in Chicago at the 63rd Street Beach House. This event/exhibition space was originally built in 1919 and is located on the shore of Lake Michigan. It was the perfect backdrop to showcase the event program, which included: Chicago Basketball history; Nike Basketball stories through the lenses of legacy/history, culture, community and innovation; and a product showcase featuring the official USA Basketball uniforms and Hyperdunk basketball shoes.

The strategy for the exhibition design was to juxtapose the existing rough and worn structure of the beach house with a series of highly refined and mirrored exhibition fixtures. The forms of the fixtures provide a feeling of mass and gravity while reflections in the mirrors cause the fixtures to almost disappear at times. This tension between the tangible and the intangible puts the visitor in a highly charged, engaging, and memorable space.

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Project Details

Location: Chicago, IL

Credits
Creative Direction: Byron Merritt, Nike
Art Direction: John Moon, Nike
Project Management: LeeAnn Winters, Nike
Spatial Design: Office CY and WeShouldDoItAll
Graphic Design: WeShouldDoItAll
Production: satis&fy
Photography: Floto+Warner