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Nike Kobe-XI Launch

Nike Kobe-XI Launch

Designed and held at the Nike Vault adjacent to the Staples Center in Los Angeles, this event and exhibition celebrated Kobe Bryant’s final year in the NBA as well as the release of the eleventh version of his signature shoe.

Nike engaged us to physically manifest their theme of the “celebrated villain”, and tailor it to this specific location and event.

We invoked the concept of the villain’s lair to inform our spatial and material design. A large desk representing the villain’s workstation acted as the central piece in the space. Outfitted with various accoutrements, such as scales, calipers, and a microscope, the desk functioned as the main sharable photo opportunity at the event. A long display wall made of industrial metal shelving, painted black and lit in red to reinforce the lair concept, showcased iterations 1 through 10 of Kobe’s shoes.

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Project Details
Location: Los Angeles, CA

Creative Direction: Michael Spoljaric, Nike
Art Direction:Everett Vangsnes, Nike
Project Management: Dina Worley, Nike
Design: Corey Yurkovich and WSDIA
Production: Gallagher Designs
Photography:Courtesy of Nike