Nike The Open

Nike’s The Open at Moynihan Station launched to coincide with events surrounding the US Open at Flushing Meadows, Queens. An ‘oversized’ tennis court platform acted as the playing field for an exclusive, elevated table tennis tournament. The sloped ground provided casual hillside seating for spectators. Bleachers, a gaming lounge, photobooths and practice tables encircled the core table tennis experience.

Project Details

Location:
Moynihan Station, New York
Creative Direction: Byron Merritt, Nike
Art Direction: Emily Duell & John Moon, Nike
Project Management: LeeAnn Winters, Nike
Design: Corey Yurkovich and WSDIA
Event Production: Production Glue and BeCore
Photography: Floto+Warner