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Richard Avedon Exhibition

Richard Avedon Exhibition

This exhibition of work by seminal photographer Richard Avedon presented his famous mural of Allen Ginsberg and family alongside his portraits of prominent politicians. Commissioned by Rolling Stone magazine, this series titled “The Family” was originally published just before the 1976 election.

Our task was to create and implement a spatial design solution for the exhibition, using the carefully curated sequence from the original 1976 Rolling Stone piece as a road map.

To increase display surface and generate both interior and exterior space within the gallery, we created a modular, free-standing wall panel system deployed in two triangular zones. The original photographs were displayed on these walls in the same layout and sequence as they appeared in Rolling Stone.

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Project Details

Location: National Museum of American Jewish History, Philadelphia, PA
Design: Corey Yurkovich, William Watson, MGMT
Production: The Factory NYC
Curator: Josh Perelman, NMAJH
Exhibition Coordinator: Shira Goldstein, NMAJH
Courtesy of the National Museum of American Jewish History
Matthew Christopher Photography
Installation Photography: Sean Hemmerle